Clarity

Nobody wakes up chanting your company name (Mom excluded). Prospects move through predictable stages, and your job is to guide them without being intrusive.

Imagine opening a burger joint and advertising “Hot Circles of Meat.” Technically correct; utterly forgettable. Your Unique Value Proposition (UVP) is the secret sauce that convinces customers to cross a busy street—and maybe dodge a food truck—to reach you.

If you’ve ever tried teaching a cat to fetch, you know universal appeal is overrated. Marketing to “everyone” feels similar—lots of running in circles, precious little purring. Let’s narrow the focus and make your message resonate like a treat.