All Posts

Nobody wakes up chanting your company name (Mom excluded). Prospects move through predictable stages, and your job is to guide them without being intrusive.

Ever wish your team came with user manuals? The DISC behavioral framework is the next best alternative. Instead of animal mascots, we’ll keep it straight: D, I, S, C—four common patterns of observable behavior. Learn to spot them, flex your style, and you’ll spend less time refereeing misunderstandings and more time shipping results.

Spoiler: flying blind costs more fabric. However, not every plan requires a 97-slide deck.

Imagine opening a burger joint and advertising “Hot Circles of Meat.” Technically correct; utterly forgettable. Your Unique Value Proposition (UVP) is the secret sauce that convinces customers to cross a busy street—and maybe dodge a food truck—to reach you.

Before you chart oceans, tighten your own life vest. Self-leadership is part discipline, part discovery, and 100 percent the foundation for guiding others. It’s the inner work that makes the outer work actually stick—the mental check-in before the calendar takes over, the choice to lead yourself with the same clarity and intention you expect from others.

“Grow the business” is as precise as “sometime after lunch.” Enter OKRs—Objectives and Key Results—the goal’s smarter cousin.

If you’ve ever tried teaching a cat to fetch, you know universal appeal is overrated. Marketing to “everyone” feels similar—lots of running in circles, precious little purring. Let’s narrow the focus and make your message resonate like a treat.

Planning without an endpoint is like using GPS to “somewhere fun.” Lucky guesses land you at a mini‑golf course when you wanted Maui.

Remember the last time an idea hit you so hard you almost spilled coffee on the cat? Transformational leaders create that feeling—on purpose and at scale.

Are You Ready to Strengthen Your Leadership? If you’re a leader who truly wants to make an impact, start with self-awareness. It’s not...