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“Grow the business” is as precise as “sometime after lunch.” Enter OKRs—Objectives and Key Results—the goal’s smarter cousin.

If you’ve ever tried teaching a cat to fetch, you know universal appeal is overrated. Marketing to “everyone” feels similar—lots of running in circles, precious little purring. Let’s narrow the focus and make your message resonate like a treat.

Planning without an endpoint is like using GPS to “somewhere fun.” Lucky guesses land you at a mini‑golf course when you wanted Maui.

Remember the last time an idea hit you so hard you almost spilled coffee on the cat? Transformational leaders create that feeling—on purpose and at scale.

Are You Ready to Strengthen Your Leadership? If you’re a leader who truly wants to make an impact, start with self-awareness. It’s not...